The Purple Poppy

for all creatures, great and small


February 24: The National Day for War Animals

The Purple Poppy recognises the extraordinary loyalty and courage of all animals who serve alongside our military in times of war and peace. On the frontlines of conflict protecting and supporting our diggers, or in the homes of veterans living with the trauma of service, these often unsung heroes have earned a place in the hearts of all Australians. The Purple Poppy also recognises the valiant work of search and rescue, and law enforcement animals that have served our communities and kept us safe for hundreds of years.

Illustrator and artist Ian Coate

Australian War Animals Memorial Organisation

AWAMO preserves the memory and story of war animals through the establishment of world-class memorials and education programs. AWAMO also directly supports retired Service dogs and other projects helping veterans or animals.

Become an Everyday Ambassador

Become an Everyday Ambassador and help spread the word. Find a range of printable posters, electronic banners, and social media posts perfect to connecting with your friends, family, and community to help support war animals. 

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Discover the Purple Poppy Collection

Discover Purple Poppy products and help support AWAMO and raise awareness every day.


Share our beautiful video and spread the word.

Honour the loyalty and bravery of war and service animals, and show your support by wearing a purple poppy. Visit...

Posted by Military Shop on Wednesday, 23 February 2022

Behind the scenes of The Purple Poppy

For more than 30 years one small Canberra family business has been dedicating much of its effort to supporting veterans and preserving the history of military service. BrandNet has used major campaigns, like its five-year Australia in the Great War initiative, to share history and engage millions of Australians in stories of service. Through its campaigns BrandNet has raised and donated more than $1,000,000 to veteran causes, as well as giving thousands of hours to sharing military history.

News Update

Thanks to your support, to date, we are proud to say we have donated $46,635 to AWAMO and we look forward to doing more in the future.

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